In The News

Poll: Feds Expect to Attend Fewer Events this Year

January 11, 2013

From Government Executive | January 11, 2013 Nearly 40 percent of government employees said they planned to attend fewer training events and industry trade shows in fiscal 2013 than they did last year, according to a new poll from a market research firm. Twenty-seven percent of respondents expected to attend about the same number of events as they did in fiscal 2012, while 5 percent anticipated participating in more events this fiscal year. The poll, conducted by Virginia-based firm Market Connections, included about 400 respondents. Federal employees cited budget and travel restrictions as the major reasons for the expected decrease in attendance ... Read more

Federal Managers Eye Local Events Amid Travel Restrictions

January 8, 2013

From AOL Government | January 8, 2013 Shrinking budgets and policy crackdowns are changing the landscape for federal decision makers and influencers who gather information and stay abreast of new technology via industry events. Government contractors have always seen events and trade shows as valuable opportunities to connect with federal customers, but this is poised to change in 2013. According to a recent poll conducted by Market Connections, Inc., 38% of federal employees plan to attend fewer educational and trade events in 2013 compared to last year. Meanwhile, 29% of the 400 respondents reflect the ongoing uncertainty within government agencies about the ... Read more

Federal LPTA Contracts: Acceptable Is The Antithesis Of Innovative

November 6, 2012

COLUMN BY MONICA MAYK PARHAM, MARKETING DIRECTOR OF MARKET CONNECTIONS, INC. From AOL Government | November 6, 2012 During this time of budget constraints, the federal government is seeking low-priced, technically acceptable (LPTA) solutions to keep projects and innovation alive. In other words, agencies need to find ways to keep technological innovation moving forward, albeit with tighter purse strings. As Lisa Mascolo, CEO of Optimos Inc., pointed out in her recent Washington Technology Op-Ed article on the topic of LPTA contracts, “When I hear ‘acceptable,’ I think adequate, good enough, not great but okay.” She raises some good points: Do these LPTA projects come ... Read more

Cyber Priorities Still Trump Big Data, Cloud And Mobile, Study Finds

November 5, 2012

From AOL Government | November 5, 2012 Federal information technology professionals are confronted with a management landscape that is perhaps as complex as any have seen in a generation. That’s due in part to the convergence of three transformational technologies – cloud computing, mobile devices and big data analytics. The benefits of each technology are generally expected to outweigh many of the associated challenges of implementing them. But according to a new government-wide study conducted by Market Connections, Inc. on behalf of the Lockheed Martin Cyber Security Alliance, those decisions must also be balanced against escalating cybersecurity threats, as well as a combination ... Read more

Study: Successful Government Contractors Foresee Growth Opportunities

June 22, 2012

From AOL Government | June 22, 2012 Government contractors with higher contract win rates are expecting to see continued growth in the future, especially for those who assess opportunities in cyber and cloud early. In addition, trade shows, conferences and thought leadership marketing play major roles in winning contractors’ positioning and success strategies. Market Connections, Inc. released these findings from the 2012 Government Contractor Study on Thursday at the Government Marketing Forum 2013 Contractor Outlook Event at the Tysons Corner Marriott in Vienna, Va. Read the full article Read more

Feds See Great Potential In Mobility But Warn of Inadequate Investment

May 24, 2012

From AOL Government | May 24, 2012 Federal managers see significant potential from mobile technology in improving productivity and saving taxpayer dollars, but express concerns that current investments are inadequate to achieve much of that potential. That’s according to findings from an extensive survey conducted for AOL Government by Market Connections, Inc. of 300 federal managers involved with agency mobile technology strategy, policy, purchasing, design, deployment initiatives, or support. Read the full article Read more

New Study on How to Reach Government Buyers

April 18, 2012

From Government Sales Insider | April 18, 2012 Our friends at Market Connections just released a new study on media consumption habits of government decision-makers. One thing that jumped out at us from the summary report, which they presented at an event on April 12, was the continued importance of event marketing in the B2G marketing mix. With increased oversight of government-hosted over the past few months and more expected in the future, we’ve projected that attendance and marketing ROI from trade shows and hosted events may begin to suffer. It looks like we’ve got some timely benchmark data that will allow us to see ... Read more

New Trends Emerge in Mobile Devices, Social Media

April 12, 2012

From Federal Computer Week | Apr 12, 2012 Federal decision-makers are nearly twice as likely to use LinkedIn as was the case a year ago, and the majority are accessing other social websites and using mobile devices as well, according to a new survey. Thirty-five percent of the federal executives surveyed by Market Connections, Inc. said they use LinkedIn for personal and professional reasons, up from 18 percent a year ago. Read the full article   Read more

Media Use by Feds

April 2, 2012

From Federal News Radio | April 2, 2012 Host Mark Amtower interviews Lisa Dezzutti, president of Market Connections, about the results of the 4th annual Federal Media and Marketing Study. Listen now Read more

Gov 2.0: Now the Real Work Begins

January 23, 2012

From Federal Computer Week | January 23, 2012 The go-go days of “Gov 2.0” social media and mobile applications likely are over. That’s not to say that Gov 2.0 is passé. It’s just that we are in transition from a period of rapid adoption and experimentation into a time of more discerning judgments about value and efficiency. That applies to familiar social formats and also the newer formats including Google Plus and Facebook Timeline. Just as Facebook grew quickly to about 150 million U.S. members and then stabilized, the growth rate for Gov 2.0 is ... Read more


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