Newsletters

February 2018

February 22, 2018

did you miss it? Webinar: Insights in Recruitment and Retention in a Highly Competitive Market: Results from Government Recruitment Study A majority of public sector and government contractor HR and recruiting professionals are struggling to recruit and retain top talent. A recent survey by Market Connections and Monster Government Solutions uncovered that roughly half of HR professionals and hiring managers find a shortage of qualified candidates a top challenge. Meanwhile only one quarter are satisfied with their organization’s retention practices and only one-third are satisfied with hiring management technology. Our webinar sheds light on the ongoing challenges with government and government contractor ... Read more

November 2017

February 22, 2018

upcoming events WEBINAR: Best Practices: Attracting Federal Audiences to Your Live Events Wednesday, December 13 2:00 PM to 2:45 PM EST Events are a key channel for lead generation among government contractors, yet many are struggling with attracting the right federal decision-makers to their events. Hear results from our latest study that gauges factors and preferences that drive federal IT decision-makers to attend live events. REGISTER NOW highlights Key Takeaways from the 2017 FMMS Shape Marketers’ Media Last month, Market Connections revealed results from the 9th annual Federal Media and Marketing Study (FMMS) followed by a moderated panel of expert federal marketers. During this discussion, panelists noted key ... Read more

October 2017

October 30, 2017

upcoming events Federal Media & Marketing Study Breakfast Thursday, November 2, 8:30 AM to 12:00 PM EDT VALO Park Conference Center (Formerly TEGNA), McLean, VA The Federal Media and Marketing Study provides a comprehensive review of the media and buying habits of federal decision-makers across the country. This survey details more than 20 different job functions and maps them to individual media usage spanning print, broadcast, social, mobile and digital. Online regular ticket sales end October 31 and table (of 8) sales end Friday, October 27! REGISTER NOW highlights Q&A: FMMS Founders Share Insights from 2017 Study In preparation for the 2017 Federal Media and Marketing ... Read more

September 2017

September 29, 2017

upcoming events GAIN 2017 Conference Friday, October 13, 2017, 7:00 AM to 5:00PM EDT Reston Town Center Hyatt, Reston, VA Hosted by Government Marketing University, GAIN 2017 promises to provide you with new and innovative marketing ideas and case studies shared by government marketing experts. This cutting-edge, highly-interactive conference will focus on the hot topics that all government marketers are dealing with. Meet, interact and network with over 200 government marketers. REGISTER NOW Federal Media and Marketing Study Breakfast Thursday, November 2, 8:30 AM to 12:00 PM EDT VALO Park Conference Center (Formerly TEGNA), McLean, VA The Federal Media and Marketing Study provides a comprehensive review of ... Read more

August 2017

August 31, 2017

upcoming events 930GOV Conference Wednesday, September 6, 2017, 8:00 AM to 3:00PM EDT – Walter E. Washington Convention Center, Washington, DC 930GOV, hosted by Digital Government Institute (DGI), is the end-of-year learning exchange for government IT, management, and acquisition professionals. This free, one-day, multi-track conference allows government technical communities to connect, exchange, and gather ideas in one location from thought-leaders from each community. Take part in comprehensive programs with highly curated relevant content. Programs are focused on providing technology and service providers a space to authentically engage within technical communities. Be on the lookout for Market Connections’ research highlighted during the day. REGISTER NOW Webinar: ... Read more

July 2017

July 27, 2017

upcoming events Webinar: Best Practices: Using Research to Recruit and Retain the Right Talent for Your Company Recruiting the right talent for your company is essential to its success. Retaining that talent is even more crucial in a competitive market. Join Market Connections’ Vice President, Laurie Morrow, as she shares how using this type of research can help you understand how your company and your competitors are perceived by top candidates, what their key needs and wants are for an ideal workplace, as well as barriers to attaining and retaining staff. REGISTER NOW highlights Does Agency Recruitment Branding Really Matter? The private sector has excelled at ... Read more

June 2017

July 7, 2017

upcoming events Did You Miss It? Webinar: Best Practices: Using Research to Position Your Company for Contract Wins How can you ensure your next contract win? How can you unseat the incumbent or make sure you are best positioned to win during a recompete? The cost of responding to an RFP is simply too high to guess at the right approach and win themes. On June 28, Market Connections’ Executive Vice President, Aaron Heffron, shared how capture research can help you know exactly what you need to know to position your company for the win. REGISTER NOW highlights How Research Informed One Company’s Capture Strategy As ... Read more

May 2017

May 30, 2017

upcoming events Webinar: Best Practices: Using Research to Position Your Company for Contract Wins Wednesday, June 28, 2017 | 11:30 AM – 12:00 PM How can you ensure your next contract win? How can you unseat the incumbent or make sure you are best positioned to win during a recompete? The cost of responding to an RFP is simply too high to guess at the right approach and win themes. Join Market Connections’ Executive Vice President, Aaron Heffron, as he shares how capture research can help you know exactly what you need to know to position your company for the win. REGISTER ... Read more

April 2017

April 28, 2017

highlights Federal Content Marketing Review: Results Shared at Breakfast Event, Available for Download Together with Merritt Group, Market Connections released the findings from the 2017 Federal Content Marketing Review study at a live breakfast event this morning. This study focuses on the type of content federal decision makers prefer during the different stages of the buying process as well as the top channels for content marketing. Following study results, a panel of federal marketing professionals from Accenture, IBM, LinkedIn and SAP discussed results and their best practices for reaching this unique niche market. DOWNLOAD THE OVERVIEW Join the Conversation – LinkedIn Group: FedPulse: Winning ... Read more

March 2017

March 28, 2017

upcoming events 2017 Federal Content Marketing Review Breakfast Briefing Thursday, April 27, 2017 Crowne Plaza Hotel, Tysons Corner, VA Market Connections and Merritt Group are partnering again to look at how content is influencing the federal buying process and best practices for leveraging content in marketing, communications and business development. This breakfast briefing will share results from the 2017 study followed by a panel discussion. REGISTER NOW Webinar: Best Practices: Using Research to Assess Market Perceptions and Company PositioningWednesday, April 5, 201711:30 AM – 12:00 PM Join Market Connections’ President and CEO, Lisa Dezzutti, as she shares the importance of taking a baseline of how your ... Read more

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