Past Events

“As a Service:” A Foundational Shift in Government Acquisition

October 14, 2014

A JOINT EVENT BY MARKET CONNECTIONS & PROFESSIONAL SERVICES COUNCIL On October 14, 2014, Market Connections and The Professional Services Council (PSC) released an in-depth study on Convergence and hosted a panel discussion of experts from industry and government. This survey assessed government officials’ and industry leaders’ understanding of the on-going convergence of technology and professional services and current/planned use of consumption-based “As a Service” (XaaS) acquisition approaches. While everyone agrees that convergence is causing a foundational shift in how government buys and industry provides solutions, the survey unveiled a number of interesting insights on relative perspectives and priorities for government ... Read more

6th Annual Federal Media & Marketing Study

May 12, 2014

BREAKFAST & BRIEFING Reaching the right senior decision-makers at civilian and defense agencies continues to be a key challenge for federal marketers. In a post-sequestration world, every dollar assigned to reach federal decision-makers is a precious resource and must be focused now more than ever. Improve reach to federal executives with the unique ability of the popular Federal Media and Marketing Study to slice and dice each demographic by multiple job functions or purchasing areas and then map each to specific media habits. Read more

Federal Media & Marketing Study 2014

May 6, 2014

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Convergence Study – “As a Service:” A Foundational Shift in Government Acquisition

May 6, 2014

Presented by Market Connections and Professional Services Council Tuesday, October 14, 2014 10:30 a.m. – 12:00 noon NRECA Conference Center4301 Wilson Blvd. Arlington, VA 22203 In partnership with: Join us for the public release and panel discussion of an in-depth survey conducted by Market Connections, Inc. and the Professional Services Council (PSC). This survey assessed government officials’ and industry leaders’ understanding of the on-going convergence of technology and professional services and current/planned use of consumption-based “As a Service” (XaaS) acquisition approaches. While everyone agrees that convergence is causing a foundational shift in how government buys and industry provides solutions, the survey unveiled a ... Read more

LPTA Impact Event

October 24, 2013

The new reality: The Impact of LPTA Procurements on Government Contracts and Solutions On October 24, 2013, Market Connections and Centurion Research Solutions, which was recently acquired by Deltek, released the LPTA Impact Study to a standing-room-only crowd of government contractors and the media at the Gannett Conference Center. The new study revealed how LPTA contracts are stifling innovation, driving down prices and sacrificing long-term value for short-term cost savings. Despite these drawbacks for both government and the contracting industry, the study also revealed LPTA contracts are not going away anytime soon, and contractors need to adjust operational and pursuit strategies ... Read more

5th Anniversary Federal Media & Marketing Study

May 16, 2013

2013 IS THE YEAR OF MOBILITY IN GOVERNMENT: STUDY SHOWS MEDIA LANDSCAPE SHIFTING IN GOVERNMENT SECTOR On May 16, 2013, Market Connections and Sara Leiman, VP Media Director at TMP Government, presented the results of the 5th Anniversary Federal Media & Marketing Study at the Gannett Conference Center in McLean, VA. Study results showed a shifting media landscape in the government sector. Survey responses from more than 3,900 mid- to senior-level decision makers highlighted their media use spanning print, broadcast, social, mobile and online. The survey measured readership of 35 federal and general news publications, frequency of visits to more than 50 ... Read more

2013 Contractor Outlook Event

June 21, 2012

FEATURING RESULTS FROM THE NEW GOVERNMENT CONTRACTOR BEST PRACTICES STUDY On June 21, 2012, Market Connections presented the results of the national 2012 Government Contractor Study and the outlook for federal FY2013 at a Government Marketing Forum event at the Marriott Tysons Corner. Survey results highlighted the best BD and marketing practices of winning government contractors. A panel of BD and marketing experts from DRC, L-3 and TASC shared their experiences and recommendations for ensuring high win rates in the current austere climate. Read more

Government Change Management Webinar

May 31, 2012

A ROADMAP TO DRIVE PROGRAM SUCCESS On May 31, 2012, Market Connections presented a change management roadmap to help government agencies face the pressure to deliver increased efficiency, reduced cost and greater program success, even with reduced resources. Read more

4th Annual Federal Media & Marketing Study

April 12, 2012

BREAKFAST & BRIEFING On April 12, 2012, Market Connections and Sara Leiman announced the latest results of the annual Federal Media and Marketing Study. The 4th installment of this popular syndicated study combines actual media usage of mid to senior-level federal decision makers with their demographics, job function and purchasing habits. Survey responses from more than 3,700 decision makers will highlight their media usage spanning print, broadcast, social, mobile and online. Social Media Success for Government Webinar On December 15, 2011, we presented a briefing on the latest trends in government social media usage. The popular 2011 Public Sector Social Media study results ... Read more

2011 Public Sector Social Media Event

February 17, 2011

Market Connections, in collaboration with Strategic Communications Group, presented an overview of findings from the 2011 Public Sector Social Media Study to a full house at the Marriott Tysons Corner on October 18, 2011. Study findings include: Study results include: Who’s using social media and how among government and contractors Top devices and locations for accessing social media Most popular commercial and government-specific social media sites Top tools used to inform decision-making How organizations are measuring social media ROI Key takeaways and recommendations for government contractors using social media Read more

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