Podcasts

PODCAST: LPTA Is Changing Federal Acquisition Landscape

October 25, 2013

From Federal News Radio | October 24, 2013 Lowest price, technically acceptable, otherwise known as LPTA, is changing the federal acquisition landscape and making vendors very nervous. Federal News Radio’s executive editor Jason Miller is here with details on new research and analysis of the impact LPTA is having on the federal acquisition marketplace. LISTEN to the podcast from the Federal News Radio In-Depth Show Blog. Read more

PODCAST: LPTA Is Changing Federal Acquisition Landscape

October 25, 2013

From Federal News Radio | October 24, 2013 Lowest price, technically acceptable, otherwise known as LPTA, is changing the federal acquisition landscape and making vendors very nervous. Federal News Radio’s executive editor Jason Miller is here with details on new research and analysis of the impact LPTA is having on the federal acquisition marketplace. LISTEN to the podcast from the Federal News Radio In-Depth Show Blog. Read more

PODCAST: Connecting with Government Customers in an Era of Event and Travel Restrictions

October 10, 2013

From Federal News Radio | October 7, 2013 This week on “Amtower Off Center”, host Mark Amtower interviews Monica Mayk Parham and Joyce Bosc, regarding their new white paper: “Connecting with Government Customers in an Era of Event and Travel Restrictions”. Topics include: 57 percent of federal agencies hosting fewer events Increasing paperwork/justification for attending events- even local events The rise of online venues Contractors seeking alternate methods for communicating with Feds Listen to the interview Read more

PODCAST: Insights Into Rise of Mobility in the Government Sector

May 24, 2013

Federal Blue Print | May 24, 2013 Market Connections’ President and CEO, Lisa Dezzutti, discusses the rise in mobile device use by government employees. In the 5th Anniversary Federal Media and Marketing Study, released in May 2013, Market Connections called 2013 the “Year of Mobility,” and their recent Federal Mobility PulsePollTM with FierceGovernment IT revealed that 82% of government employees feel their mobile devices are critical to their jobs, and 81% say mobile devices increase productivity. Additionally, the Federal Media and Marketing Study showed 67% of government decision-makers are now using smartphones, which is up from 58 percent in 2012. In addition, ... Read more

PODCAST: Insights Into Rise of Mobility in the Government Sector

May 24, 2013

From Federal Blue Print | May 24, 2013 Market Connections’ President and CEO, Lisa Dezzutti, discusses the rise in mobile device use by government employees. In the 5th Anniversary Federal Media and Marketing Study, released in May 2013, Market Connections called 2013 the “Year of Mobility,” and their recent Federal Mobility PulsePollTM with FierceGovernment IT revealed that 82% of government employees feel their mobile devices are critical to their jobs, and 81% say mobile devices increase productivity. Additionally, the Federal Media and Marketing Study showed 67% of government decision-makers are now using smartphones, which is up from 58 percent in 2012. In addition, ... Read more

PODCAST: Lisa Dezzutti and Monica Parham on Positioning to Win Government Contracts

October 3, 2012

From Federal News Radio | August 27, 2012 Mark Amtower interviews Market Connections’ CEO Lisa Dezzutti and Marketing Director Monica Parham on how contractors can improve marketing efforts in the federal market. Topics include: The role of thought leadership in marketing to the federal government Thought leadership tools like white papers, blogs, webinars, podcasts and video Vendor case studies How Market Connections has leveraged social media, especially Linkedin 2012 Government Contractor study 2012 Federal Media & Marketing Study 2011 Public Sector Social Media Study Listen to the interview Read more

PODCAST: Five Minutes With … Lisa Dezzutti on Reaching the Federal IT Leader

October 3, 2012

From W2Comm Blog | June 4, 2012 In this era of Tweets, webinars and hyper-mobility, would you believe that federal agency IT decision-makers can’t get enough of … print articles in industry pubs? And trade shows? Yep. While they also depend greatly upon online content, social media and other digital resources, they still also seek out information in traditional forms, according to Market Connections’ 2012 Federal Media and Marketing Study. So companies seeking IT contracts must execute messaging plans that integrate both “old” and “new” thinking, according to Lisa Dezzutti, founder/president at Market Connections. Read more

PODCAST: Lisa Dezzutti on How to be a Pivotal Player in Today’s Government Climate

October 3, 2012

From Pivotal Plays | June 22, 2012 Pivotal Plays happen when an organization puts into play a decisive action with tremendous impact on the business — developing groundbreaking innovations, and accomplishing the extraordinary with limited resources In today’s government climate of increased competition, and continuous pressure to deliver more with the same or less, contractors need to continuously pull off pivotal plays to remain competitive. In addition, government agencies need to ensure that all of their programs fully serve citizens while supporting mission goals. Enter Market Connections, which provides contractors and agencies with the right actionable intelligence they need to pull off ... Read more

PODCAST: How to Win Government Contracts

August 27, 2012

From Federal News Radio | August 27, 2012 Mark Amtower interviews Market Connections’ CEO Lisa Dezzutti and Marketing Director Monica Parham on how contractors can improve marketing efforts in the federal market. Topics include: The role of thought leadership in marketing to the federal government Thought leadership tools like white papers, blogs, webinars, podcasts and video Vendor case studies How Market Connections has leveraged social media, especially Linkedin 2012 Government Contractor study 2012 Federal Media & Marketing Study 2011 Public Sector Social Media Study Listen to the interview Read more

PODCAST: Lisa Dezzutti on How to be a Pivotal Player in Today’s Government Climate

June 22, 2012

From Pivotal Plays | June 22, 2012 Pivotal Plays happen when an organization puts into play a decisive action with tremendous impact on the business — developing groundbreaking innovations, and accomplishing the extraordinary with limited resources In today’s government climate of increased competition, and continuous pressure to deliver more with the same or less, contractors need to continuously pull off pivotal plays to remain competitive. In addition, government agencies need to ensure that all of their programs fully serve citizens while supporting mission goals. Enter Market Connections, which provides contractors and agencies with the right actionable intelligence they need to pull off ... Read more

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