Press Releases

New Research Reveals Most Influential Digital Content during Federal Procurement Process

March 17, 2015

MARKET CONNECTIONS AND MERRITT GROUP RELEASE 2015 FEDERAL CONTENT MARKETING REVIEW March 17, 2015 — Government decision-makers rely on research reports, webinars, case studies and white papers for information and education during the federal buying process, according to the 2015 Federal Content Marketing Review released this morning by Market Connections, Inc. and Merritt Group. The new PulsePoll™ compares differences between government’s use of digital content during the federal buying process and government contractors’ content marketing activities and priorities. Key findings include: Read more

Cybersecurity PulsePoll™ Identifies Training as Top Priority for Government

October 29, 2014

October 27, 2014 — A survey of government IT professionals finds that training to prevent cyber security threats is an investment priority for more than 60 percent of federal civilian and defense/military organizations. The Fort Meade Alliance cyber security PulsePoll™, conducted by Market Connections, outlines recent findings below and in an infographic: Almost 70 percent of government IT decision-makers agree that end users are aware of agency security policies, yet lack of training is considered an obstacle to preventing cyber threats by about one-third of survey respondents. Employee training is among the top investment priorities for prevention of insider threats Employee training is a significantly ... Read more

New Research: Cost Savings and Security are Top Cloud Computing Benefits for Government

October 21, 2014

Chantilly, Va. – October 21, 2014 – A new research study from Market Connections, Inc., finds cloud computing addresses two key government concerns: cost savings and security. The survey shows more than half of respondents (53%) cite decreasing IT operating and infrastructure costs as the top drivers of cloud adoption. Nearly six in 10 respondents (59%) agree the migration to cloud-based services results in lower capital expenses compared to in-house deployment of infrastructure. About two-thirds (64%) of participants name secure infrastructure as a top benefit of cloud computing, while one-third (31%) identify improved security as a key driver of adoption. At the same ... Read more

“As a Service” Represents Fundamental Shift In Government Acquisition of Technology and Services

October 10, 2014

new research from market connections and professional services council Chantilly, Va. – October 14, 2014 – In a new study by Market Connections, Inc. and Professional Services Council (PSC), 70 percent of government IT decision-makers report moderate to high impact of the “convergence” of technology and professional services, or consumption-based “as a service” acquisition approaches, on the government marketplace. The research study, released today at a PSC/Market Connections event, benchmarks the status of convergence and reveals gaps in adoption and understanding between government and the contractors who serve them. Both government decision-makers and contractors agree that convergence is causing a shift in ... Read more

2014 is the Year of Media Complexity in the Government Sector

June 4, 2014

Market Connections, Inc. Releases 6th Anniversary Federal Media and Marketing Study Chantilly, Va. – June 5, 2014 – According to the findings from the 2014 Federal Media and Marketing Study (FMMS), government decision-makers are accessing information through an increasingly complex mixture of print, digital, mobile and social media. In addition, mobility has become a major influencer on how government executives consume information – dramatically changing reading habits and reinforcing the need for government contractors to develop highly comprehensive strategies for influencing federal decision-makers. In its sixth year, the study was released today by leading government market research firm, Market Connections, Inc., and Sara ... Read more

Market Connections Announces 6th Annual Federal Media Study Event

May 12, 2014

Federal Media and Marketing Study Breakfast and Briefing June 5, 2014 | Gannett Conference Center, McLean, VA On June 5th, Market Connections and Sara Leiman, VP Media Director at TMP Government, will present the findings of the 6th annual release of the Federal Media and Marketing Study. The event will feature tips from top contractors who are effectively navigating the changing federal landscape by implementing new strategies to target government decision-makers. Thursday, June 5 8:00-10:00 a.m. Gannett Conference Center 7950 Jones Branch Dr. McLean, VA 22102 Cost: $68 BREAKFAST SPONSORED BY: Data from this survey will provide tremendous insight into both the purchasing and media habits of mid- to senior-level federal ... Read more

New Study: Half of Federal Employees Consider Looking for Jobs Outside of Government

February 19, 2014

PulsePoll™ from Market Connections, Inc. and FierceGovIT shows state of government workforce Chantilly, Va.—February 20, 2014—Pay freezes, the current political environment and the prospect of a better salary in the private sector are driving 50 percent of federal employees to consider employment outside of government, according to a new PulsePoll™ of government employees by Market Connections, Inc. and FierceGovIT. The online poll of 370 government employees found frustration with the current work environment and concerns about a “brain drain” affecting mission effectiveness as experienced government employees retire and/or seek opportunities in the private sector. “It is clear that the recent political environment and ... Read more

New Study: Sequestration and Government Shutdown Negatively Impacting Majority of Government Contractors

December 16, 2013

PulsePoll™ from Market Connections, Inc. and Lohfeld Consulting Group shows government contractors re-architecting their businesses in response to changing government market Chantilly, Va.—December 17, 2013—Nearly two-thirds of government contractors experienced moderate to significant revenue decline in 2013 as a result of sequestration and the government shutdown, according to a new PulsePoll™ of government contractors by Market Connections, Inc. and Lohfeld Consulting Group, Inc. The online PulsePoll™ of 220 government contractors gauged the impact of sequestration and the government shutdown on government contractors, and how companies are responding to a changing market. Nearly one-third (31 percent) of contractors said their revenue declined more ... Read more

New Study: LPTA Procurements Negatively Impact Government Contracts and Sacrifice Long-Term Value

October 24, 2013

New study from Market Connections, Inc. and Centurion Research Solutions reveals how LPTA contracts are stifling innovation, driving down prices and sacrificing long-term value for short-term cost savings – UPDATED NOVEMBER 18, 2013 – Chantilly, Va. | October 24, 2013—Lowest Price Technically Acceptable (LPTA) contracts may be awarded to less qualified companies, sacrifice long-term value for short-term cost savings and could act to lower government contractors’ standards of performance, according to a new study from Market Connections, Inc. and Centurion Research Solutions. These are a few of the findings of an online survey of both contractors and government procurement professionals, which gauged the impact ... Read more

The Impact of LPTA Procurements on Government Contracts and Solutions

September 18, 2013

Webinar Tuesday, November 19, 2013 11:00AM-12:00PM EDT Register now! The past year has been one of tremendous uncertainty within the federal government. The total impact on procurement policies and agency budgets is still unknown. Lowest Price Technically Acceptable (LPTA) procurements have been a hot topic in the federal government contracting industry for the past two years, leaving contractors lamenting that LPTA is stifling innovation, driving down prices and, at times, being used for the wrong types of federal procurements. To gauge the impact of LPTA procurements on government agencies and the contractors who serve them, Market Connections, Inc. and Centurion Research Solutions have partnered to ... Read more


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