Press Releases

Federal Mobility PulsePoll™ and Infographic

May 9, 2013

May 9, 2013 Federal employees believe mobile devices make them more productive, according to a PulsePollTM from Market Connections and FierceGovernment IT. More than 80% of government employees agree that a mobile device makes them more productive and is critical to doing their job. Seventy-two percent say they spend more time working while traveling or commuting as a result of their mobile devices. And 62% say mobile devices increase their productivity when working in the field. 300 federal employees responded to the survey in March and April 2013, with 60 percent of the participants being federal civilian employees. Seventeen percent work for the Defense Department or ... Read more

Government Events for Contractors – Connect with Government Customers – PulsePoll™ and Infographic

March 26, 2013

March 26, 2013 It’s no secret that government agencies are limiting event attendance, but for governmentcontractors, all hope is not lost – government employees still see value in attending certain types of events for specific reasons. The new Government Events PulsePoll™ and infographic from Market Connections provides an easy guide for making the most of the government events contractors attend and host this year. Based on Market Connections’ Government Events PulsePoll™ released in January 2013, government contractors should consider participating in or hosting smaller, more content-specific events closer to home. Face-to-face educational events that do not focus on trying to sell something, ... Read more

Government Decision Makers and Influencers Plan on Attending Fewer Events and Trade Shows This Year

January 7, 2013

Poll Highlights Government Event Attendance for FY2013 Chantilly, Va. – January 8, 2013 – With shrinking budgets and fewer resources to support mission goals, federal government decision makers and influencers plan on attending fewer events this year. According to a recent poll by Market Connections, Inc., a leading government market research firm, 38% of government employees plan to attend fewer educational and trade events in FY2013 compared to FY2012. The main reasons for the expected decrease in event attendance are budget and travel restrictions (78% and 58%, respectively). Just over one-third (36%) of respondents also report management will not allow them to ... Read more

Print is Not Dead: Study Shows Traditional Marketing Still Works When Selling to Government

April 12, 2012

Market Connections, Inc. Releases 2012 Federal Media and Marketing Study Chantilly, Va. – April 12, 2012 – Traditional marketing is still the most effective way to reach government decision makers, as print media and trade shows are still highly viable marketing channels.  In addition, government media publishers need to diversify their offerings as federal readers consume content in both print and digital forms. These are several of the findings of the 4th annual Federal Media and Marketing Study (FMMS), released today by leading government market research firm Market Connections, Inc., in conjunction with Sara Leiman, vice president, media director at TMP Government. ... Read more

Social Media Use Continues Rapid Growth Among Federal Agencies

October 18, 2011

Market Connections Releases 2011 Social Media in the Public Sector Study Chantilly, Va. – October 18, 2011 – Obstacles to federal employees’ use of social media for work purposes are declining: According to a new social media survey, 19 percent of agencies ban access to some or all social media sites, including Facebook, Twitter and LinkedIn, down sharply from 2010, when 55 percent of agencies banned access.  This is just one finding of the second annual Social Media in the Public Sector Study presented by leading government market research firm Market Connections Inc., in conjunction with Strategic Communications Group, ... Read more

Market Connections Partners with Strategic Communications Group to Track the Adoption of Social Media in the Public Sector

August 23, 2011

Social Media Consultancy to Collaborate with Research Firm on Study About the Adoption of Social Media in the Public Sector Market Connections has selected social media marketing consultancy Strategic Communications Group to collaborate on the second edition of a social media study which will examine the adoption of social media among government agencies and the companies that serve them. Read more

Study Shows Significant Increases in Social and Mobile Use Among Federal Decision-Makers

March 29, 2011

Market Connections, Inc. Releases 2011 Federal Media and Marketing Study Chantilly, VA — March 29, 2011 — Social media continues to make inroads in the government space – according to the new media survey conducted by Market Connections, this year 46 percent of government consumers of news are allowed to access social media sites at work, compared to 20 percent last year. Read more

Survey Reveals that Federal Decision Makers Liken Agency Technology Adoption to Vintage Cars: “Slow and Difficult to Keep Going”

March 8, 2010

Market Connections and GITEC Research Identify Federal Trends in Adoption of New and Innovative Technologies March 8, 2010 — Leading government market research firm Market Connections, Inc., today announced a new survey that calls government agencies perpetually behind the curve in technology adoption compared to the private sector, and hampered in technology adoption as a result of old legislation. The study, which explored perceptions and adoption of new and innovative technologies among federal government decision makers, revealed the perception of technology adoption in government agencies as “slow and difficult to keep going” like a vintage Model T. Read more

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