Videos

VIDEO: Judy Quinlan, Manager of Advertising and Creative Services, Northrop Grumman, Discusses the Crucial Role of Research in Marketing

January 28, 2014

The changing government landscape is putting contractors to the test, with more pressure on marketing teams to be flexible with their resources. The effects of sequestration still linger and the large budget deficit also causes anxiety in the contractor community. As such, it is imperative for marketers to leverage research for better targeting of government decision makers. This will lead to a smarter use of resources during this uncertain climate. These are some of the key takeaways from Judy Quinlan, Northrop Grumman’s Manager of Advertising and Creative Services, who joined Market Connections’ annual Federal Media and Marketing event as a panelist last ... Read more

VIDEO Part Two: Al Boykin, Chief Learning Officer, National Contract Management Association, Discusses Positive Outcomes in an Austere Economy

December 12, 2013

With many government contractors facing today’s tough economic climate, industry members must focus on long-term business goals, and provide quality services to better meet government customers’ mission goals. In the shorter term, there are even windows of opportunity for the most savvy and innovative of contractors. These are some of the key insights from Al Boykin, Chief Learning Officer, National Contract Management Association (NCMA), who served as a panelist during Market Connections’ 2013 Federal Media and Marketing Study (FMMS) event earlier this year. The study revealed that government executives are embracing mobile solutions, with smartphones and tablets becoming key channels for reading news and ... Read more

VIDEO: Sara Leiman, VP Media Director, TMP Government, Discusses Government Media Usage in Today’s Budget Climate

December 5, 2013

Media usage by government decision makers has become fragmented over a multitude of channels. While print is still extremely important, tapping into digital media through the web, mobile and social media is becoming more and more valuable when reaching this audience. The right research about government media usage will help contractors understand this new media landscape — both inside and outside the beltway. This can help contractors target their message to the appropriate audience, via the right channels, while saving money in a tight budget climate. These are some of the key insights from Sara Leiman, VP Media Director, TMP Government, who ... Read more

VIDEO: Al Boykin, Chief Learning Officer, National Contract Management Association, Discusses Positive Outcomes of Today’s Procurement Landscape

November 21, 2013

While many government contractors are facing uncertain times in today’s budget climate, it actually provides an opportunity for industry to focus on quality and better meet government customers’ mission goals. In addition, Lowest Price Technically Acceptable (LPTA) procurements, while not ideal for every situation, can work as long as there are no trade-offs when it comes to performance – solely at the price of cost.  Finally, the new budget landscape also provides the opportunity for contractors to best establish the right performance metrics to ensure optimal outcomes. These are some of the key insights from Al Boykin, Chief Learning Officer, National Contract ... Read more

VIDEO: Ann-Marie Clark, Senior Director, Public Sector Marketing, CDW Government, Discusses Research as a Critical Role in Developing Marketing Plans

November 15, 2013

For product resellers and integrators like CDW Government, the majority of marketing efforts are funded through their vendor partners – in an effort to enhance product awareness and lead generation with government customers. In the reseller community, showing true return-on-investment (ROI) is paramount for showcasing the true value of all marketing efforts through the channel.  For Ann-Marie Clark, Senior Director, Public Sector Marketing of CDW Government, research is the foundation for both ensuring that all marketing efforts are effective and justify the overall budget. In addition, the right research enables federal marketers like Clark to develop messaging that fully resonates both with ... Read more

VIDEO: Lisa Dezzutti, President and CEO of Market Connections, Discusses Value of Targeting Government Decision Makers

November 5, 2013

In today’s resource-stretched environment, government contractors need the right tools for effectively reaching government decision-makers in their marketing efforts.  Knowing the best channels for actually connecting with and influencing these potential buyers can be challenging. Earlier this spring, Market Connections released the findings of its 2013 Federal Media and Marketing Study (FMMS) at a standing-room-only breakfast presentation at the Gannett Conference Center in McLean, VA. The study captured responses from more than 3,900 government decision-makers, highlighting their use of digital, mobile, social, print and broadcast media. The study revealed that government executives are embracing mobile solutions, with smartphones and tablets becoming key channels ... Read more

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