Webinars

WEBINAR: BEST PRACTICES: Using Research to Position Your Company for Contract Wins

May 15, 2017

Wednesday, June 28, 11:30 AM EDT How can you ensure your next contract win? How can you unseat the incumbent during a recompete? The cost of responding to an RFP is simply too high to guess at the right approach and win themes. Join us to learn how capture research can help you know exactly what you need to know to position your company for the win. Presenter: Aaron Heffron, Market Connections, Inc. – Executive Vice President Register   Read more

WEBINAR: BEST PRACTICES: Using Research to Assess Market Perceptions and Company Positioning

March 6, 2017

Date: Wednesday, April 5, 11:30 AM EDT Description: How does your company or brand stack against your competitors? Are your communications and campaigns successfully representing your brand? How have perceptions changed over time? Join us and learn the importance of taking a baseline of how your organization is perceived and tracking changes in awareness, consideration and preferences to gain an edge over your competitors and build stronger relationships with your customers. Presenter: Lisa Dezzutti, Market Connections, Inc. – President ... Read more

WEBINAR: Best Practice Series: Using Research to Successfully Introduce New Products, Services and Campaigns

January 11, 2017

Date: Wednesday, February 8, 2017 11:30-12:00 PM EST Description: Developing new products, entering new markets and executing major communications campaigns can cost millions of dollars. Custom market research can ensure your budget is invested in the right strategies through new product, message and ad testing. Join us as we share how successful organizations use third-party research to make the most of their investment. PRESENTER: Dave Glantz, Market Connections, Inc. – Research Director Fill out the form to download the webinar. ... Read more

WEBINAR: Best Practice Series: Retaining your Customers and Contracts

November 18, 2016

Tuesday, December 13, 2016, 11:30-12:00 PM (EST) Market Connections will share how successful government contractors use third-party research to solidify their contract base and ensure customers are satisfied with products, services and delivery. Learn how customer satisfaction and loyalty data provide valuable past performance information that can be used in recompetes — and even in winning new business. PRESENTER: Laurie Morrow, Market Connections, Inc. – Vice President, Research Strategy Fill out the form to download the webinar. ... Read more

WEBINAR: Mobility Study: How are Feds Accessing and Consuming Content on Mobile Devices?

May 16, 2016

Wednesday, June 1, 2016, 11:30 am- 12:15 pm (EDT) With the majority of feds using mobile devices, there is no doubt that they are more connected than ever. But does that connectivity result in more work productivity? What content are they accessing, and when are they accessing it? Join us as we share the results of our recent PulsePoll™ of federal decision-makers and their use of mobile devices. Register PRESENTER: Monica Mayk, Market Connections, Inc. – Vice President, Client ... Read more

WEBINAR: Best Practices Series: Content Creation

May 16, 2016

How to get noticed and leverage your expertise as a thought leader Presented by Market Connections In May 2016, Market Connections presented the first webinar in their “Best Practices” series focused on how successful government contractors create and leverage trusted content through thought leadership programs to position their expertise and differentiate from the competition. Guest speaker Lisa Sherwin Wulf, Director of Marketing – Federal, SolarWinds, shared how they have leveraged their three-year thought leadership campaign to support ... Read more

Government Change Management Webinar

May 31, 2012

A ROADMAP TO DRIVE PROGRAM SUCCESS On May 31, 2012, Market Connections presented a change management roadmap to help government agencies face the pressure to deliver increased efficiency, reduced cost and greater program success, even with reduced resources. Read more

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