PODCAST: Lisa Dezzutti on How to be a Pivotal Player in Today’s Government Climate

From Pivotal Plays | June 22, 2012

Pivotal Plays happen when an organization puts into play a decisive action with tremendous impact on the business — developing groundbreaking innovations, and accomplishing the extraordinary with limited resources

In today’s government climate of increased competition, and continuous pressure to deliver more with the same or less, contractors need to continuously pull off pivotal plays to remain competitive. In addition, government agencies need to ensure that all of their programs fully serve citizens while supporting mission goals.

Enter Market Connections, which provides contractors and agencies with the right actionable intelligence they need to pull off pivotal plays. President and CEO Lisa Dezzutti talks about what it takes to be a pivotal player in this tough market.

A pivotal example: Market Connections recently helped Lockheed Martin and its Cyber Security Alliance to develop a market study, follow-on webinar, and other marketing efforts — that resulted in a high-dollar contract for this global security and aerospace giant.

In addition, Market Connections also recently issued its 2012 Government Contractor Study, highlighting what it takes to be a winning contractor in today’s budget environment.

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