best places to work

employee satisfactionEvery year, Fortune unveils a list of the 100 best places to work, and Great Places to Work analyzes the factors that land companies on this list. These factors are the kind of things companies and agencies are looking to uncover when they commission recruitment branding, because these are the very things that attract bright talent.

We have looked at two predictions so far: prediction 1: a fairer place to work and prediction 2: increased focus on developing all employees. Today, we’ll look at the final prediction from the report.

Prediction 3: A Deeper Sense of Purpose for All Employees

Millennials are entering the workforce and they value working for a company that gives them a sense of purpose, and they aren’t alone in their desire to connect on a deeper level. Perhaps it’s no surprise the best places to work already make purpose a priority.

In the workplace of the future, companies will connect employees to the broader purpose of the organization, regardless of the employee’s job role. They will do this with purpose and intention through strategic communications campaigns.

Creating a sense of purpose will also come via providing opportunities for volunteering and philanthropy. Per the report, 93 percent of employees at the 100 Best report they “feel good about the ways we contribute to the community,” and over half of the companies offer employees paid time off to volunteer. It is a benefit future employees will want to consider.

Finally, people who felt their employers made a positive impact on the world were more likely to go the extra mile at work, more committed to staying with the organization, and look forward to coming to work.

Download the full Predictions report for more in depth information on the prediction.

 

 

Every year, Fortune unveils a list of the 100 best places to work, and Great Places to Work analyzes the factors that land companies on this list. These factors are the kind of things companies and agencies are looking to uncover when they commission recruitment branding, because these are the very things that attract bright talent.

A few weeks ago, we looked at the first prediction: a fairer place to work. Today, we look at the second prediction from the report.

invest peoplePrediction 2: Increased Focus on Developing All Employees

Companies and agencies that thrive will invest in their people. All of them.

The study shows over the past 20 years, Best Companies consistently stand apart for their efforts to help employees reach their full potential. Perhaps this isn’t as much of a prediction as a solid truth.

Here is some data: In 1998, the average company on the list offered employees approximately 35 hours per year of training and development — basically a full work week. There has been 76% increase in that number since the first Fortune list. Today, best companies offer more than 58 hours for hourly employees, and 65 hours for salaried employees. These organizations don’t limit training opportunities to leadership or “high potential” employees. Success comes from offering access to real-time feedback and growth opportunities to everyone, regardless of their role.

In the workplace of the future, best companies will offer consistent professional development across the workforce, with an emphasis on mentoring and easily accessible training (including “self-serve” lessons employees can access in short segments online).

Download the full Predictions report for more in depth information on the prediction.

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