Market Connections offers a dynamic combination of talent and capabilities in all aspects of market research. Years of experience and valuable lessons learned are provided in the form of skilled key personnel to develop and execute comprehensive awareness benchmark and tracking research that will enable our clients to understand their current position with key audience segments and measure the impact of their advertising and outreach activities. The primary team includes the following personnel.
President & CEO
Lisa Dezzutti, founder and president of Market Connections, Inc., is a seasoned business executive and research strategist with over 25 years of experience in the fields of marketing, research, and total quality management. Under her leadership, Market Connections delivers intelligence and insights that enable improved business performance for an impressive list of business, government, and association clients.
Dezzutti is a highly skilled professional focus group moderator. She frequently shares her research and market expertise as a speaker at industry events and is co-founder and co-chair of the ... Read more
Executive Vice President
Aaron Heffron has over 20 years of experience in research and analysis in various industries and sectors, including federal government, trade associations, technology, television and radio, and telecommunications. Prior to joining Market Connections, Aaron worked with The NPD Group, Inc. connecting NPD’s syndicated consumer data with federal, state and local government agencies. He founded some of the first public/private partnerships with the U.S. Department of Commerce to improve economic indicators and data gathering practices. Prior to NPD, he was Senior Vice President of Public Affairs ... Read more
Vice President, Research Strategy
Laurie Morrow has over 20 years of experience in marketing research in a variety of areas which include the government, financial services, automotive and technology industries. Her broad range of research expertise includes the design and implementation of quantitative telephone and online surveys, competitor analysis and tracking, and focus group coordination and implementation. Her main focus of expertise is brand awareness and customer satisfaction studies.
Laurie is experienced in all steps of the research process from survey design, telephone interviewing and advanced statistical analysis to the ... Read more
Dave Glantz has more than 25 years of international business experience as a consultant, published author and educator, and over 20 years of supplier-side experience in market research. Dave designs, manages, analyzes and presents findings on qualitative and quantitative custom research projects for government agencies, top contractors and Fortune 500 businesses, from education to healthcare to aerospace, using in-person, phone-based and online methods. He specializes in qualitative research, and is an expert in concept, publication, message and ad testing, as well as thought leadership, brand, satisfaction and capture ... Read more
Dr. Rosita Thomas has more than 20 years of experience working in strategic opinion research. Throughout her career, she has become equally skilled in qualitative and quantitative research. As project lead, she often takes quantitative projects from research-question development to questionnaire design to analysis. She has extensive experience in healthcare, associations, government, diversity/inclusion and public policy.
Rosita received her Ph.D. in political science, with an emphasis on public policy and American government, from Yale University. She also did post-graduate work at Harvard’s JFK School of Government. She ... Read more
Director, Business Development
Leslie Hunter is an experienced business development professional with a 20+ year track record establishing, expanding, and managing strategic alliances, research, and marketing partnerships in various industries including government, technology and media. At Market Connections, Leslie develops and grows relationships with organizations and businesses across multiple markets, focusing on how our tools and research can help them meet their business goals.
Prior to joining Market Connections, Leslie was with Defense News/Sightline Media Group and eRepublic–a leading media, research and events company focused on the state and local ... Read more
Elizabeth Lowery is experienced in designing, implementing, and analyzing surveys across a variety of methodologies and topics. Her recent projects include customer satisfaction, benchmarking, brand awareness, and message testing for federal government agencies, government contractors, Fortune 500 companies, and nonprofits. Elizabeth is involved in both quantitative and qualitative research projects with tasks ranging from online and telephone survey management to focus group coordination. She is involved in all phases of the quantitative research process including questionnaire design, programming, managing data collection, cleaning and coding data, performing statistical ... Read more
Accounting and Proposals Manager
Robin Owens enjoys the dual role of managing all accounting functions for Market Connections and writing new business proposals. She excels at communicating the benefits of Market Connections’ research services to government contractor and commercial research clients. Robin was instrumental in Market Connections obtaining a GSA Schedule in 2008 and for the company’s certification as a Woman Owned Small Business.
Robin has 15 years of experience in business administration including finance, contract administration, sales, marketing, and office management. Prior to joining Market Connections, she worked ... Read more
Mari Canizales Coache has over 15 years of marketing experience with non-profit, higher education and government contracts. Her expertise includes brand management, digital and print marketing, event planning, project and account management and business development. With a strong background in marketing, promotions, public relations, brand strategy, event marketing, and project management, Mari effectively advises clients on how to maximize their thought leadership assets for marketing purposes to increase exposure and brand reputation.
In addition to marketing, Mari has solid experience working on issues in diversity and inclusion; ... Read more
Susan Rose has more than 25 years of experience developing messaging and writing compelling communications materials for large corporations, small- to mid-market companies, and non-profits. Her specialty is explaining complex, technical issues to audiences with no subject matter expertise. She is also skilled in understanding what the target audience wants and how to craft content to meet that need. Whether it is message development or creating a white paper, Susan will help her clients get results. Technology clients include BlueCoat, Dell, Microsoft, and SolarWinds.
Susan is currently ... Read more