With many government contractors facing today’s tough economic climate, industry members must focus on long-term business goals, and provide quality services to better meet government customers’ mission goals. In the shorter term, there are even windows of opportunity for the most savvy and innovative of contractors.
These are some of the key insights from Al Boykin, Chief Learning Officer, National Contract Management Association (NCMA), who served as a panelist during Market Connections’ 2013 Federal Media and Marketing Study (FMMS) event earlier this year.
The study revealed that government executives are embracing mobile solutions, with smartphones and tablets becoming key channels for reading news and information—signaling a major shift in the media landscape, in which government decision-makers want ubiquitous access to content.
Below is Part Two of an exclusive FedPulse® video interview with Boykin, who discusses the short- and long-term opportunities for contractors.