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Biden Administration Issues Executive Order on Artificial Intelligence

By Chelsea Jarosh, Industry Analyst at Government Business Council The White House announced on October 30th, 2023 that President Biden is issuing an Executive Order on safe, secure, and trustworthy Artificial Intelligence (AI).  The proposed comprehensive strategy should be a vital step toward protecting Americans’ privacy, advancing equity and civil rights, supporting customers and workers,…

How to use AI for B2G content creation

This article discusses AI-enabled B2G content creation and how it can (frugally) help you create personalized and effective content.

How brand tracking benefits your brand’s position in the marketplace

Assessing aspects of brand perception and performance is vital to growth. Download this (Sample) Brand Health Survey to learn how you can discover more about your brand.

Biden Administration to Introduce Executive Order on Artificial Intelligence

As AI continues to be a major topic of discussion, companies must keep up, or risk being left behind in the AI gold rush.

Are you Creating Customer Advocates?

Jonathan Sanders, Director, Research, GovExec For any public sector company, there are many ways to measure success. Whether it is winning a recompete, successfully branding after a merger, or diving headfirst into a new agency and winning a contract, the constant growth of the public sector marketplace offers new ways to win and remain competitive. …

DoD Sends CMMC Rule to White House for Review

The Department of Defense (DoD) has taken a major step forward in its efforts to protect the United States’ defense supply chain by sending the proposed rule for the Cybersecurity Maturity Model Certification (CMMC) to the White House for review. The Office of Information and Regulatory Affairs at the Office of Management and Budget will now begin its review process. 

What Happened at the Content Marketing Review?

On Thursday, June 29th, 2023, Market Connections hosted the Content Marketing Review, part of the Marketing for the Public Sector (M4PS) studies. It wasn’t just about the delicious breakfast and networking with a room full of extremely knowledgeable and talented marketers specializing in the federal, state, and local markets. It was about actionable data that…

B2G Marketing on a Budget

B2G marketers: this article is part 4 of a 4-part series recapping the June 2023 Content Marketing Review.  B2G Marketing on a budget… we’ve all been there. Most of us live there permanently. At the Content Marketing Review, Susan Rose, Senior Director of Insights and Content, GovExec and Monica Mayk, Head of Marketing, U.S. Public…

Public Sector Events and Webinars

B2G marketers: this article is part 3 of a 4-part series recapping the June 2023 Content Marketing Review.  Public Sector events are traditionally a high-value tactic. Is that still true? Travis Wolfe, Director of Event Operations and Business Development at GovExec and Stephen Ellis, Director of Public Sector Marketing at Palo Alto Networks spoke about…

Creating Impactful B2G Content

B2G content marketers: this article is part 2 of a 4-part series recapping the June 2023 Content Marketing Review.  Content is King. But it’s only an effective ruler if it resonates with the audience. B2G content marketing experts Susan Rose, Senior Director of Insights and Content, GovExec and Camille Tuutti, CEO and Founder of Tuutti…