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2017 Greater Washington Government Contractor Awards Finalists Announced

Wednesday, October 11th, 2017

Market Connections has the privilege of working with some of the brightest and most innovative minds in the federal contracting community. Our clients, partners and colleagues are regularly recognized as the best in the business and this year is no different. The Northern Virginia Chamber of Commerce (Northern Virginia Chamber) and the Professional Services Council…Read More

Top Innovator: Northrop Grumman Announces Plans to Acquire Orbital ATK

Wednesday, October 4th, 2017

Northrop Grumman is looking up, both figuratively and literally, in 2017 as they announced their plans to acquire rocket and satellite company Orbital ATK for $9.2 billion. Certainly Northrop Grumman looks forward to continued corporate growth, but Wes Bush, chairman, chief executive officer and president of Northrop Grumman also sees the value to the customer…Read More

QA: Kim Hower, Nutanix Director, Public Sector Marketing on the Value of Thought Leadership Research

Thursday, September 28th, 2017

Technology companies selling to the public sector understand there are many differences between this market and the private sector. Savvy organizations commission primary thought leadership research to help them better understand their target audience by drilling down into the unique challenges and barriers they face, the goals they are trying to achieve, and how they…Read More

Study Shows “Fake News” Talk Impacts Perceptions of Media Credibility

Tuesday, September 26th, 2017

Government decision-makers, especially those in Defense agencies, are questioning the credibility of media outlets due to the onslaught of “fake news,” according to the early results from the 2017 Federal Media and Marketing StudyTM. A peek at the early 2017 results shows that: Two-thirds of decisions makers said recent commentary about “fake news” has had…Read More

Where Are Your Federal Prospects Accessing News?

Thursday, August 24th, 2017

As we prepare for the annual Federal Media and Marketing Study, we wanted to share some highlights from last year, particularly around where decision-makers go to get their news. This is always of interest as marketing professionals decide where to allocate advertising budgets. The top print and online publications are: Print, Federal and Congressional publications…Read More

3 Ways Research Gives You Impact with Government Buyers

Thursday, August 24th, 2017

There are two certainties in today’s government contracting arena: Uncertainty How contractors reach decision makers has fundamentally changed To address those two certainties, contractors need to truly differentiate themselves. Agencies don’t want general promises of innovation; they want to know specifically how you will help them and they want to see how you’ve done it…Read More

Top Innovator: Amazon Inspire Educational Site Opens to all Schools

Thursday, August 24th, 2017

After a year-long beta testing phase, Amazon Web Services (AWS) has officially launched Amazon Inspire, a database of educational and classroom resources to all schools (and teachers) — just in time for the new school year. Amazon Inspire is the latest in a suite of Amazon offerings for the education community. In this offering, teachers…Read More

Seven Tips for Managing Unconscious Bias

Thursday, August 24th, 2017

Editor’s note: Anne Loehr is Generational Guru, Author & Transformational Leader. This article originally appeared on her blog. It has been reprinted in its entirety with her permission. Bias—a tendency to believe that some people and ideas are better than others—wrecks havoc in the workplace. It keeps women and people of color out of the…Read More

How Are You Recruiting Veterans?

Thursday, August 10th, 2017

Every year, nearly 250,000 service members transition out of the armed services. They take with them knowledge and skills that not only benefit military organizations, but any company serving the federal government. They tend to be educated, disciplined, and professional individuals with strong work ethics. Focusing recruiting efforts on them makes sense on every metric.…Read More

QA: HR Expert and Career Strategist Jean O’Brien on Recruiting Talent Across Generations

Tuesday, August 8th, 2017

Recruiting is complex for many reasons, not the least of which is individuals from different generations are often looking for different things in their work environment. That means savvy companies need to understand what appeals to their talent based not only the actual job, but a host of factors. Jean O’Brien, PHR and President of…Read More

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