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Federal Market Trends Reflect What Is Seen Across the General Market

Wednesday, November 29th, 2017

At Market Connections, we often tell our clients that buyers and decision-makers sitting in federal government agencies are people, too. They are often affected by general trends as much as the person who lives next door. Result trends we found in our recent Federal Media and Marketing Study are also being found and reported by…Read More

WEBINAR: BEST PRACTICES: Attracting Federal Audiences to Your Live Events

Thursday, November 16th, 2017

Wednesday, December 13, 2:00 PM EST Events are a key channel for lead generation among government contractors, yet many are struggling with attracting the right federal decision-makers to their events. Over the years, Market Connections has tracked the rise and fall of event attendance in larger federal studies, while hypothesizing reasons for any upward or…Read More

Using Words (Or Not) to Tell the Story – Have We Lost Our Way?

Thursday, November 16th, 2017

The use of research to position a company as a thought leader in the marketplace is a tried and true method to increase credibility, raise visibility and communicate the value of products and services. We have partnered with numerous large and small government contractors to give them new, high quality market data. When we first…Read More

Key Takeaways from the 2017 FMMS Shape Marketers’ Media Plans

Thursday, November 9th, 2017

Last week, Market Connections revealed results from the 9th annual Federal Media and Marketing Study (FMMS) followed by a moderated panel of expert federal marketers. During this discussion, panelists noted key data points from this year’s study results they felt were particularly interesting as they plan their 2018 marketing strategies: In the DC market, federal…Read More

FMMS Founders Share Insights from 2017 Study

Wednesday, October 25th, 2017

In preparation for the 2017 Federal Media and Marketing StudyTM (FMMS) results briefing, the Market Connections team has been studying the data. This year, the study asked some new questions as well as looking at the trends from data collected over the years. Study founders Lisa Dezzutti, president of Market Connections, Inc., and Sara Leiman,…Read More

2017 Greater Washington Government Contractor Awards Finalists Announced

Wednesday, October 11th, 2017

Market Connections has the privilege of working with some of the brightest and most innovative minds in the federal contracting community. Our clients, partners and colleagues are regularly recognized as the best in the business and this year is no different. The Northern Virginia Chamber of Commerce (Northern Virginia Chamber) and the Professional Services Council…Read More

Top Innovator: Northrop Grumman Announces Plans to Acquire Orbital ATK

Wednesday, October 4th, 2017

Northrop Grumman is looking up, both figuratively and literally, in 2017 as they announced their plans to acquire rocket and satellite company Orbital ATK for $9.2 billion. Certainly Northrop Grumman looks forward to continued corporate growth, but Wes Bush, chairman, chief executive officer and president of Northrop Grumman also sees the value to the customer…Read More

QA: Kim Hower, Nutanix Director, Public Sector Marketing on the Value of Thought Leadership Research

Thursday, September 28th, 2017

Technology companies selling to the public sector understand there are many differences between this market and the private sector. Savvy organizations commission primary thought leadership research to help them better understand their target audience by drilling down into the unique challenges and barriers they face, the goals they are trying to achieve, and how they…Read More

Study Shows “Fake News” Talk Impacts Perceptions of Media Credibility

Tuesday, September 26th, 2017

Government decision-makers, especially those in Defense agencies, are questioning the credibility of media outlets due to the onslaught of “fake news,” according to the early results from the 2017 Federal Media and Marketing StudyTM. A peek at the early 2017 results shows that: Two-thirds of decisions makers said recent commentary about “fake news” has had…Read More

Where Are Your Federal Prospects Accessing News?

Thursday, August 24th, 2017

As we prepare for the annual Federal Media and Marketing Study, we wanted to share some highlights from last year, particularly around where decision-makers go to get their news. This is always of interest as marketing professionals decide where to allocate advertising budgets. The top print and online publications are: Print, Federal and Congressional publications…Read More

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