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Strong Employer Brand Critical to Recruit Top Talent

Thursday, February 15th, 2018

How do you differentiate yourself from competitors to attract the very best talent? How do you assure candidates that your organization stands above the rest? Together with Monster Government Solutions, Market Connections surveyed HR professionals and hiring managers in the public sector and at government contractors to find out how and what they are doing…Read More

Attract Federal Audiences to Your Events: Event Preferences

Thursday, February 8th, 2018

Should we create a special event for our customers, or should we host a breakout session at a trade show our customers may already be attending? What kind of trade shows should we be participating in? Does it matter if it’s commercial or government focused? Should we save some dollars and just host a webinar…Read More

Winning Contractor: Accenture Federal Services Wins $62 Million VBA Contract

Tuesday, January 30th, 2018

Market Connections would like to congratulate our client, Accenture Federal Services for winning a contract with the Veterans Benefits Administration to upgrade and enhance its information technology infrastructure and provide a variety of services for the configuration and enhancement of VBA’s Salesforce-based applications, which are used by VBA employees, Veterans, their families and other stakeholders. This…Read More

Attract Federal Audiences to Your Events: Factors and Barriers in Event Attendance

Thursday, January 18th, 2018

Have you ever heard from your customers that the reason they didn’t attend your event was because of a lack of budget? Or that there were travel restrictions in place? Or that they just couldn’t get a manager’s approval? Well, you are not alone. According to Market Connections’ study from late 2017, these reasons were…Read More

Federal Market Trends Reflect What Is Seen Across the General Market

Wednesday, November 29th, 2017

At Market Connections, we often tell our clients that buyers and decision-makers sitting in federal government agencies are people, too. They are often affected by general trends as much as the person who lives next door. Result trends we found in our recent Federal Media and Marketing Study are also being found and reported by…Read More

WEBINAR: BEST PRACTICES: Attracting Federal Audiences to Your Live Events

Thursday, November 16th, 2017

Events are a key channel for lead generation among government contractors, yet many are struggling with attracting the right federal decision-makers to their events. Over the years, Market Connections has tracked the rise and fall of event attendance in larger federal studies, while hypothesizing reasons for any upward or downward trends. To better understand the…Read More

Using Words (Or Not) to Tell the Story – Have We Lost Our Way?

Thursday, November 16th, 2017

The use of research to position a company as a thought leader in the marketplace is a tried and true method to increase credibility, raise visibility and communicate the value of products and services. We have partnered with numerous large and small government contractors to give them new, high quality market data. When we first…Read More

Key Takeaways from the 2017 FMMS Shape Marketers’ Media Plans

Thursday, November 9th, 2017

Last week, Market Connections revealed results from the 9th annual Federal Media and Marketing Study (FMMS) followed by a moderated panel of expert federal marketers. During this discussion, panelists noted key data points from this year’s study results they felt were particularly interesting as they plan their 2018 marketing strategies: In the DC market, federal…Read More

FMMS Founders Share Insights from 2017 Study

Wednesday, October 25th, 2017

In preparation for the 2017 Federal Media and Marketing StudyTM (FMMS) results briefing, the Market Connections team has been studying the data. This year, the study asked some new questions as well as looking at the trends from data collected over the years. Study founders Lisa Dezzutti, president of Market Connections, Inc., and Sara Leiman,…Read More

2017 Greater Washington Government Contractor Awards Finalists Announced

Wednesday, October 11th, 2017

Market Connections has the privilege of working with some of the brightest and most innovative minds in the federal contracting community. Our clients, partners and colleagues are regularly recognized as the best in the business and this year is no different. The Northern Virginia Chamber of Commerce (Northern Virginia Chamber) and the Professional Services Council…Read More

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