Market Research

Study Shows “Fake News” Talk Impacts Perceptions of Media Credibility

Tuesday, September 26th, 2017

Government decision-makers, especially those in Defense agencies, are questioning the credibility of media outlets due to the onslaught of “fake news,” according to the early results from the 2017 Federal Media and Marketing StudyTM. A peek at the early 2017 results shows that: Two-thirds of decisions makers said recent commentary about “fake news” has had…Read More

3 Ways Research Gives You Impact with Government Buyers

Thursday, August 24th, 2017

There are two certainties in today’s government contracting arena: Uncertainty How contractors reach decision makers has fundamentally changed To address those two certainties, contractors need to truly differentiate themselves. Agencies don’t want general promises of innovation; they want to know specifically how you will help them and they want to see how you’ve done it…Read More

How to Create Collateral with Impact: A Discussion with the Merritt Group

Monday, April 24th, 2017

This Thursday, Market Connections and Merritt Group will release the results of the 2017 Federal Content Marketing Study. We thought we’d give you a sneak peek and discuss a few of the findings with Merritt Group Executive Vice President and Partner, Jayson Schkloven, and Vice President Government, Matt Donovan. MC: The data shows a need…Read More

Is Search Engine Marketing Part of Your Content Plan?

Thursday, April 13th, 2017

Are you one of the 60 percent of federal marketers using Search Engine Marketing (SEM) to reach federal decision makers? If not, you fall into the 40 percent who are not using this tool; it’s time to rethink that strategy. In the 2017 Federal Content Marketing PulsePoll™, we asked federal decision makers what they find…Read More

Top 10 Strategies Government Contractors are Using to Remain Competitive

Tuesday, April 11th, 2017

In the 2016 Federal Government Contractor Study, we asked: “What actions is your company taking to continue to be competitive in the current federal government environment of LPTA, budget cuts, and sequestration?” Contractors most frequently noted being more selective in what they bid on was the primary action and that is something our clients tell…Read More

Does Your Content Marketing Plan Reflect What Federal Decision-Makers Want?

Thursday, March 30th, 2017

The federal marketing landscape is changing. At the same time, content marketing has been growing and evolving to help marketers better meet the needs and desires of their target customers. The question is, what are those needs and desires? You can have a robust content strategy plan and a great delivery mechanism, but if you…Read More

Market Perception Matters When Launching New Services

Thursday, March 16th, 2017

Selling services starts with name recognition — your prospects need to know who you are and have a positive perception of your company. But for them to consider working with you, they must understand what you do — that your company can do what they need and do it well. We call this market perception.…Read More

Do You Agree with These Digital Marketing Trends?

Thursday, March 9th, 2017

Back in December, The Borenstein Group shared the Top 10 digital branding and marketing trends for 2017. Now that we’re almost through the first quarter of the year, we thought it would be fun to look at a few of these digital marketing trends and get your opinion on what they mean. Psych: It’s Your…Read More

How Journey Mapping Helps Hone Your Message

Tuesday, February 21st, 2017

When Dr. Rosita Thomas joined the Market Connections research team, she brought her vast experience with journey mapping to our range of offered services. What is journey mapping and why is it important? Notably, how can it help you with your marketing efforts? We sat down with Rosita to get some insights. MC: First, what…Read More

Message Testing Motivates Your Customers to Buy and Ensures ROI

Thursday, January 12th, 2017

To ensure the messaging in a communications plan hits the right customer pain points and the right tone, savvy corporations don’t rely on hunches. Rather, they prove the hunch is right before investing resources. They do this through message testing. This type of qualitative research usually takes the form of focus groups, in-depth phone interviews,…Read More

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