News & Events

Congratulations 2018 NVTC CFO Award Winners

Tuesday, June 12th, 2018

Market Connections would like to congratulate Accenture Federal Services’ chief financial officer, Christine Bailey, along with all other nominees and awardees at Northern Virginia Technology Council’s (NVTC) Annual CFO Awards Ceremony held Monday, June 4 in Tysons Corner, Virginia. The 22nd annual NVTC CFO Awards recognize local chief financial officers for outstanding achievement and excellence…Read More

Lessons Learned from the Webinar: Taking Advantage of the 2018 Defense Budget Influx

Wednesday, May 30th, 2018

Signed into law in February, the Bipartisan Budget Act of 2018 is a two-year agreement that raises the spending caps for both defense and non-defense in FY2018 and FY2019. The increase has been cause for great expectation and speculation in a government contractor community eager for a return to the days of strong and sustained…Read More

Congratulations to Women in Technology 19th Annual Leadership Award Winners

Monday, May 21st, 2018

Market Connections would like to congratulate all winners of Women in Technology’s (WiT) annual leadership awards for the unique vision and talent they bring to the industry. The annual awards, presented on Thursday, May 17th, highlight the breadth of talent among women in entrepreneurial, government and corporate roles across the Washington, DC region. As a…Read More

WEBINAR: BEST PRACTICES: Attracting Federal Audiences to Your Live Events

Thursday, November 16th, 2017

Events are a key channel for lead generation among government contractors, yet many are struggling with attracting the right federal decision-makers to their events. Over the years, Market Connections has tracked the rise and fall of event attendance in larger federal studies, while hypothesizing reasons for any upward or downward trends. To better understand the…Read More

GAIN 2016 Provides Insights for 2017 B2G Marketing Efforts

Tuesday, September 13th, 2016

Marketing to the federal government is different from marketing to any other industry. Often government marketers must take the nuggets they can from B2B marketing conferences or resources, then figure out how to make them fit with the realities of marketing to the government. That is, unless they attend the GAIN conference, a two-day event…Read More

Webinar: How to Maintain a Competitive Edge in Government Contracting

Thursday, September 8th, 2016

This summer, Market Connections released the results of the 2016 Government Contractor Study (which are available for download). The study revealed not only the challenges contractors face in marketing to the federal government, but strategies winning contractors are using to remain competitive. The study found that both business development and marketing professionals in federal government…Read More

Event Recap: The Promise and the Peril of Big Data

Wednesday, February 24th, 2016

Big Data is a trending topic — there are stories about it daily in the news. On February 18, Women in Technology’s WIT.Connect featured a panel of experts discussing the promise and peril of Big Data. Carol Hayes (Navy Federal Credit Union), Carrie Cordero (Georgetown University), Kim Garner (Neuster Advisory Services Group), Rashmi Mathur (IBM Global…Read More

Weekly News Kickoff: 5 Cybersecurity Trends To Watch in 2016

Monday, January 4th, 2016

With cybersecurity events such as the OPM breach behind us, it’s time to look ahead to the cybersecurity trends federal agencies and contractors must be prepared to handle. And did you know women in the government hold a higher percentage of top management jobs than in the private sector? That’s a trend worth celebrating. Welcome…Read More

How is Your Company Navigating the New Normal?

Tuesday, November 17th, 2015

Government budget uncertainties, evolving technology requirements, competitive pressures, and new acquisition models aren’t new news — this is the new normal for federal contractors. Last year, the immixGroup launched the Government IT Sales Summit to explore the challenges and solutions in this complex environment. On Thursday, November 19, 2015, the 2nd Annual Government IT Sales…Read More

2015 is the Year of Media Complexity in Federal Marketing

Thursday, October 1st, 2015

According to the findings from the 2015 Federal Media and Marketing Study, government decision-makers are accessing information through an increasingly complex mixture of print, digital, mobile and social media. The study shows that digital and social media are on the rise as major influencers in how government executives consume information — a trend that is…Read More

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