Will the Real Customer Please Stand Up

Tuesday, May 30th, 2006

Many government contractors walk that fine line every day: striving to nurture relationships with important contract partners who also happen to be formidable market competitors. In fact, because of that underlying competitive dynamic, many of these companies neglect to include partners in their customer satisfaction surveys,?? especially in a prime-sub relationship. We’ve worked with numerous…Read More

Attention Federal Marketers: New Market Intelligence Available Now

Monday, May 22nd, 2006

Does your organization compete against, partner with, or want to compare itself against one or more of these federal providers? CDW-G CompUSA GTSI Cisco Dell Gateway HP Microsoft Northrop Grumman Anteon AT&T GSI BearingPoint Booz Allen Hamilton IBM Lockheed Martin SAIC If so, you’ll want to purchase our sixth annual Federal IT Marketing Report. Within…Read More

Sample Size is Key to Survey Success

Friday, May 5th, 2006

Most marketers understand that quantitative research delivers “statistically valid” data that can be “projected” onto the market. But, how can you be confident that your survey results truly are statistically significant? The key lies in determining an acceptable level of accuracy, which requires a delicate balance between the optimal sample size and the budget for…Read More

Combo of Research Tactics Optimizes Product Development

Monday, April 17th, 2006

Objective research is critically important to assessing the market viability, focusing the development process, and successfully launching a new or upgraded product or service. To maximize your market intelligence, it’s wise to integrate a blend of research tactics throughout the product or service development process. Upfront Secondary Research: You can cost-effectively conduct this phase of…Read More

Tips for Focus Group Success

Tuesday, April 4th, 2006

You’re likely familiar with the purpose focus groups. Conducted as open-ended discussions with a small group of potential buyers, focus groups are a qualitative research tactic used to uncover opinions and attitudes toward a particular concept or topic. Companies often utilize focus groups to probe and prioritize the factors for motivating trial, purchase, and ongoing…Read More

Face It: Cheaper Isn’t Always Better

Friday, March 17th, 2006

Unquestionably, with customer feedback in hand, your organization could make improvements in numerous areas. So, why not have your sales reps provide that input? Working on the front line with customers every day, they’re in an excellent position to collect and share this important market research, right? Wrong. In fact, it’s highly likely that such…Read More

Improving Upon Your Next Member Survey

Thursday, March 2nd, 2006

Conducting membership surveys is a common and wise practice among associations. If done correctly, they help an organization validate its assumptions, shed light on unexplored areas, improve upon current practices and programs, and help shape future initiatives. However, beyond the occasional tweak here and there, many haven’t revisited the structure and content of their survey…Read More

Mastering Events with Research

Wednesday, February 22nd, 2006

Events are an excellent opportunity to build not only awareness, but also a better understanding of, and loyalty for, your brand. That’s why many associations, government agencies, and companies host trade shows, user conferences, seminars, road shows, and the like. In fact, according to a 2005 MarketingSherpa survey, in-person seminars and road shows are the…Read More

Recall Studies Measure Advertising Effectiveness

Thursday, February 9th, 2006

We’ve emphasized in numerous Research IT articles the importance of conducting brand awareness benchmarking studies to gauge the holistic impact of your integrated marketing campaigns. But, how do you measure the effectiveness of individual tactics? Clearly, with lead-generation activities like direct mail, e-mail blasts, and trade shows, you can employ a closed-loop system to calculate…Read More

Getting More Leverage from Your Research Results

Monday, January 23rd, 2006

After investing in research, your organization now has a much better understanding of the market’s requirements, opinions, and behaviors. These insights can help drive the development of more appealing products and services as well as messages that will better resonate with customers and prospects. That’s quite a return on investment. But, you may be overlooking…Read More

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