Online Surveys Require Sound Research Practices

Monday, July 17th, 2006

In this internet-centric business environment, where online survey software packages are a dime a dozen, some organizations are opting to plan, design, execute, and analyze e-mail-based research initiatives in-house. However, unless those organizations have experienced research professionals on staff, many become frustrated during the process and, in the end, are highly disappointed with the results.…Read More

Maximizing Research Response Rates

Sunday, July 9th, 2006

An ever-present challenge in market research is maximizing survey response rates. In fact, voicemails, caller id, gatekeepers and spam blockers are so pervasive, that it’s common for the response rate to be less than 10 percent of the study’s sample size. Here are some must-haves for achieving an adequate population of completed surveys. A Quality…Read More

Ask Your Experts for Insights

Sunday, June 11th, 2006

With today’s information overload and competitive hunger for more market research, some marketing organizations may lose sight of a valuable data resource right at their fingertips: their own internal experts. Whether called subject-matter experts (SMEs) or “go-to people,” every organization has people scattered throughout who deeply know aspects of the technology, market, competitors, and more.…Read More

Benchmark Metrics a Must

Wednesday, June 7th, 2006

Metrics are on the minds of executives everywhere, as many continue to look toward scorecards and other tools to measure their business initiatives. The performance gains delivered by leaders armed with true metrics are undeniable. Yet, surprisingly, many organizations’ commitment to marketing and customer relations metrics often ends up on the cutting room floor during…Read More

Will the Real Customer Please Stand Up

Tuesday, May 30th, 2006

Many government contractors walk that fine line every day: striving to nurture relationships with important contract partners who also happen to be formidable market competitors. In fact, because of that underlying competitive dynamic, many of these companies neglect to include partners in their customer satisfaction surveys,?? especially in a prime-sub relationship. We’ve worked with numerous…Read More

Attention Federal Marketers: New Market Intelligence Available Now

Monday, May 22nd, 2006

Does your organization compete against, partner with, or want to compare itself against one or more of these federal providers? CDW-G CompUSA GTSI Cisco Dell Gateway HP Microsoft Northrop Grumman Anteon AT&T GSI BearingPoint Booz Allen Hamilton IBM Lockheed Martin SAIC If so, you’ll want to purchase our sixth annual Federal IT Marketing Report. Within…Read More

Sample Size is Key to Survey Success

Friday, May 5th, 2006

Most marketers understand that quantitative research delivers “statistically valid” data that can be “projected” onto the market. But, how can you be confident that your survey results truly are statistically significant? The key lies in determining an acceptable level of accuracy, which requires a delicate balance between the optimal sample size and the budget for…Read More

Combo of Research Tactics Optimizes Product Development

Monday, April 17th, 2006

Objective research is critically important to assessing the market viability, focusing the development process, and successfully launching a new or upgraded product or service. To maximize your market intelligence, it’s wise to integrate a blend of research tactics throughout the product or service development process. Upfront Secondary Research: You can cost-effectively conduct this phase of…Read More

Tips for Focus Group Success

Tuesday, April 4th, 2006

You’re likely familiar with the purpose focus groups. Conducted as open-ended discussions with a small group of potential buyers, focus groups are a qualitative research tactic used to uncover opinions and attitudes toward a particular concept or topic. Companies often utilize focus groups to probe and prioritize the factors for motivating trial, purchase, and ongoing…Read More

Face It: Cheaper Isn’t Always Better

Friday, March 17th, 2006

Unquestionably, with customer feedback in hand, your organization could make improvements in numerous areas. So, why not have your sales reps provide that input? Working on the front line with customers every day, they’re in an excellent position to collect and share this important market research, right? Wrong. In fact, it’s highly likely that such…Read More

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