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How Contractors Can Use Federal Personas for the Win: Part Three — A Step Further

In part one of our blog series, “How Contractors Can Use Federal Personas for the Win,” we discussed how marketers could benefit from using federal personas. Part two discussed how sales and business development teams could benefit from persona building. Why Consider Federal Personas?  Understanding Federal IT customers’ perspectives and pain points is especially critical for…

Contracting Spotlight: VA’s $60.7 Billion T4NG2 Solicitation Release Date Delayed

By Jonathan Sanders, Director, Research, GovExec In early January 2023, GovExec’s Insights & Research Group covered the Department of Veterans Affairs (VA) issuing of a draft RFP for the Transformation Twenty-One Total Technology Next Generation (T4NG2) contract. The T4NG2 represents a potential $60.7 billion contract vehicle for information technology products and services.  The VA has…

How to Begin Your Strategic Approach to Marketing for the Public Sector

When it comes to reaching public sector audiences there are a number of things to try, a number of avenues to venture down, and a number of platforms to spread your message on. If you’re reading this, you’re already aware of that.  Yet, with the plethora of information sources at our fingertips, it can be…

Army Releases Artificial Intelligence/Machine Learning (AI/ML) Solicitation to Identify Militarily Relevant Technologies

By Jonathan Sanders, Director, Research, GovExec On 02/01/23, the US Army released its long anticipated solicitation for AI/ML development processes and technologies, and pathfinder processes to identify militarily relevant technologies.  As noted by initial pre-solicitation in August 2022, the overall objective of this effort is to develop concepts that incorporate visualization, include coalition interconnectivity, allow…

The Case for Digital Equity

by Emily Wolfteich – Industry Analyst (Government Business Council) Who are we leaving offline – and behind?  A far cry from those early days of dial-up, and rapidly matured by the suddenly almost completely virtual world the coronavirus pandemic created, the internet has become an interwoven part of how we interact with each other and…

Budget Highlight: National AI Task Force Seeks $2.6 Billion from Congress for R&D

By Jonathan Sanders, Director, Research, GovExec The White House-led National Artificial Intelligence Research Resource (NAIRR) Task Force has recently requested $2.6 billion in funding to support AI research and development over an initial six year period.  In a final report titled, “Strengthening and Democratizing the U.S. Artificial Intelligence Innovation Ecosystem,” the NAIRR Take Force has…

Top 2 Benefits of Partnering with a Third-Party Research Firm

 On the surface, an in-house DIY research effort may seem appealing and potentially more cost-effective than working with a market research firm. However, before your team decides to conduct a lengthy time (and resource) consuming research project, consider the benefits of using a third-party research firm instead.

The Internet of Things and the Battlefield of Tomorrow

by David Hutchins – Industry Analyst (Government Business Council) The Department of Defense (DoD) is consistently adapting to compete with and deter potential adversaries as advancements in technology continue to change the nature of warfare. As the capabilities of potential adversaries become more sophisticated and the U.S. military seeks to maintain its technological advantage on…

Contracting Spotlight: VA Seeks Comment on Draft Solicitation for $60.7 Billion T4NG2 Support Contract Vehicle

By Jonathan Sanders, Director, Research, GovExec In early January 2023, the Department of Veterans Affairs (VA) issued a draft RFP for the Transformation Twenty-One Total Technology Next Generation (T4NG2) contract. The T4NG2 represents a potential $60.7 billion contract vehicle for information technology products and services.  Since its inception in 2016, the T4NG vehicle has seen…

Does your content have a shelf life?

By Susan Rose, Senior Director of Insights & Content Now that we’re in Q1, content strategies are a big component of planning out the work my team is doing. I noticed that one of the key pieces of a content strategy that I don’t typically see in the plan is how long the various pieces…