News & Events
Reaching Your Government Customer: Where to Place Content for Maximum Visibility
Thursday, April 9th, 2020Our last blog post “Increased Screen Time Equals More Time with Public Sector Decision-Makers” focused on taking advantage of increased screen time by providing your government customer with content that educates and informs. The next step is to place your content where your customer is already going. Before placing content on other media channels, take…
Increased Screen Time Equals More Time with Public Sector Decision-Makers
Thursday, April 2nd, 2020Now Is the Time to Educate Your Government Customer In our last blog post, Webinars in Place of In-Person Events – A New Normal?, we shared insights about public sector webinar preferences to help marketers refocus their marketing dollars from live events and conferences to virtual events. However, webinars may only be the tip of…
Webinars in Place of In-Person Events – A New Normal?
Tuesday, March 24th, 2020Understand Public Sector Preferences & Consumption Like many of you, recent events have caused us to cancel or postpone our in-person meetings, events and conferences based on government guidelines to create some social distance to protect ourselves and our community. Many of these events and meetings were crucial to our business from both an educational…
WiTConnect Event Focuses on the State of Technology in Healthcare
Thursday, March 19th, 2020Women in Technology recently hosted their quarterly WiTConnect event focused on the state of technology in healthcare. This event focused on the top challenges faced in the Healthcare IT industry by bringing a panel of industry experts to share their experiences. Predominantly focused on the public sector, the following panelists shared the priorities, challenges and…
What’s More Dangerous Than a Dissatisfied Customer? A Silent One
Thursday, February 20th, 2020By Laurie Morrow, Vice President, Research Strategy Have you ever been so pleased with an experience in a store, restaurant or other establishment you do business with, that you went out of your way to tell the management how delighted you were with the experience? No. Neither have I. Most of the time, I’m just…
Artificial Intelligence & Intelligent Automation: Top Takeaways from the ACT-IAC Forum
Thursday, February 13th, 2020Artificial Intelligence (AI), Intelligent Automation (IA) and Robotics Process Automation (RPA) – should we be worried about machines taking over the world? Could Skynet or VIKI really happen in our not-so-distant future? Are we headed towards a Matrix society, or more realistically, should we be worried about our own jobs? While Hollywood may have captured…
Winning Contractor: Lockheed Martin Wins $1.9B DoD Contract to Support and Sustain F-35 Fleet
Thursday, January 16th, 2020Congratulations to our friends at Lockheed Martin for their recent Department of Defense contract win to support and sustain the F-35 Lightning II combat jet fleet through 2020. Awarded annually, this contract provides a range of improvements to Lockheed Martin’s repair and maintenance network. It will pay for advanced engineering work, fleetwide data analytics, pilot…
Research to Support Your Federal Marketing and Business Development Plans
Thursday, January 9th, 2020Do you have the information you need to create and justify your marketing strategy for the upcoming year? The “right” information can take many forms, including customer feedback, prospects’ spending plans, agencies’ strategic direction, and the important factors for key decision-makers and influencers. Limited budgets and tight timelines can often hamstring the most well-thought-out plans…
Is Social Media a Viable Way to Reach Federal Workers?
Friday, November 22nd, 2019While federal workers are not necessarily learning new dance moves on TikTok during the workday, they are seeing work-related ads on Facebook, connecting on LinkedIn and following current events on Twitter. Personal devices are present in the workplace and provide access to social media throughout the day. But as with any digital media, preferences can…
Stadiums, Arenas and Venues: Winning Strategy for Brand Awareness Among Feds?
Wednesday, October 16th, 2019Congratulations to the Washington Nationals who recently won the National League Championship Series (NLCS) and are headed to the World Series! Both local and national audiences will be tuning in to see if the Nats can continue their streak and whether their good luck charm (the baby shark) can take them all the way! During…