# Market Connections: Research you can act on

> Market Connections provides custom BtoB, BtoG and government market research services, with expertise in IT, telecom, healthcare and education\. For 20 years, we have been a sought\-after authority on preferences, perceptions and trends among public sector decision\-makers and the contractors who serve them\. Market Connections is a leading provider of thought leadership research and content and is known for the annual Federal Media and Marketing Study and ongoing PulsePolls™ on BtoB, BtoG and technology trends\. Our custom research helps companies win more business, maintain customer and contract satisfaction, make strategic business decisions and position as thought leaders\.

Generated by Yoast SEO v27.2, this is an llms.txt file, meant for consumption by LLMs.

## Pages
- [Home](https://www.marketconnectionsinc.com/)
- [Marketplace](https://www.marketconnectionsinc.com/shop/)
- [Contact Us](https://www.marketconnectionsinc.com/contact-us/)
- [Key Services](https://www.marketconnectionsinc.com/key-services/)
- [Newsletter Sign\-up Form](https://www.marketconnectionsinc.com/newsletter-sign-up/)

## Posts
- [Hard to Reach Audiences](https://www.marketconnectionsinc.com/hard-to-reach-audiences/)

## Media
- [buyerreport\_landingpg\-header\_june2026 fix](https://www.marketconnectionsinc.com/wp-content/uploads/2026/03/buyerreport_landingpg-header_june2026-fix.jpg)
- [MC\_Marketplace\-Meta\-imG](https://www.marketconnectionsinc.com/wp-content/uploads/2026/03/MC_Marketplace-Meta-imG.jpg)
- [Engaging the Defense Buyer 2025](https://www.marketconnectionsinc.com/wp-content/uploads/2026/03/Screenshot-2026-03-12-at-1.21.45-PM.png)
- [Engaging the Public Sector Buyer 2025](https://www.marketconnectionsinc.com/wp-content/uploads/2026/03/Screenshot-2026-03-12-at-1.18.49-PM.png)
- [Defense Buyer Report\_DOWNLOAD](https://www.marketconnectionsinc.com/wp-content/uploads/woocommerce_uploads/2026/03/Defense-Buyer-Report_DOWNLOAD-wruuy2.pdf)

## Products
- [Engaging the Public Sector and Defense Buyer in 2026](https://www.marketconnectionsinc.com/product/2025-buyer-report-bundle/): Drawing on 2025 data from GovExec Intelligence Buyer’s Journey study and Annual Media Engagement study, these reports take a deep dive into how the public sector is making buying decisions right now\.

\<strong\>Topics include:\</strong\>
\<ol\>
The IT Buyer Journey
The Procurement Process
Engaging Buyers Through Online News \& Social Media
Expanding Engagement Channels
Using AI for Search and Discovery
Strategic Implications for 2026\</ol\>

These critical insights will help shape your plans for 2026\.

Buy now\. 
- [Engaging the Public Sector Buyer \(2026 Report\)](https://www.marketconnectionsinc.com/product/engaging-the-public-sector-buyer-2025-report/): Drawing on 2025 data from GovExec Intelligence Buyer’s Journey study and Annual Media Engagement study, these reports take a deep dive into how the public sector is making buying decisions right now\.

\<strong\>Topics include:\</strong\>
\<ol\>
The IT Buyer Journey
The Procurement Process
Engaging Buyers Through Online News \& Social Media
Expanding Engagement Channels
Using AI for Search and Discovery
Strategic Implications for 2026\</ol\>

These critical insights will help shape your plans for 2026\.

Buy now\. 
- [Engaging the Defense Buyer \(2026 Report\)](https://www.marketconnectionsinc.com/product/engaging-the-defense-buyer-2025-report/): Drawing on 2025 data from GovExec Intelligence Buyer’s Journey study and Annual Media Engagement study, these reports take a deep dive into how the public sector is making buying decisions right now\.

\<strong\>Topics include:\</strong\>
\<ol\>
The IT Buyer Journey
The Procurement Process
Engaging Buyers Through Online News \& Social Media
Expanding Engagement Channels
Using AI for Search and Discovery
Strategic Implications for 2026\</ol\>

These critical insights will help shape your plans for 2026\.

Buy now\. 

## Report Variant
- [Monthly Sales Report](https://www.marketconnectionsinc.com/?post_type=br_sale_report&p=16583)
- [](https://www.marketconnectionsinc.com/?post_type=br_sale_report&p=16894)
- [Test Send](https://www.marketconnectionsinc.com/?post_type=br_sale_report&p=16594)

## Categories
- [Download Page](https://www.marketconnectionsinc.com/category/download-page/)
- [Blog](https://www.marketconnectionsinc.com/category/news-and-events/blog/)
- [News \& Events](https://www.marketconnectionsinc.com/category/news-and-events/)
- [Project Page](https://www.marketconnectionsinc.com/category/project-page/)
- [News \& Events](https://www.marketconnectionsinc.com/category/news-and-events/blog/news-events/)

## Tags
- [federal marketing](https://www.marketconnectionsinc.com/tag/federal-marketing/)
- [Content Marketing](https://www.marketconnectionsinc.com/tag/content-marketing/)
- [B2G marketing](https://www.marketconnectionsinc.com/tag/b2g-marketing/)
- [Content Marketing Review](https://www.marketconnectionsinc.com/tag/content-marketing-review/)
- [GovTribe](https://www.marketconnectionsinc.com/tag/govtribe/)

## Product categories
- [Reports](https://www.marketconnectionsinc.com/product-category/reports/)

## Optional
- [Sitemap index](https://www.marketconnectionsinc.com/sitemap_index.xml)