2017 Federal Content Marketing Review Breakfast Briefing
Thursday, April 27, 2017
Crowne Plaza Hotel, Tysons Corner, VA
Market Connections and Merritt Group are partnering again to look at how content is influencing the federal buying process and best practices for leveraging content in marketing, communications and business development. This breakfast briefing will share results from the 2017 study followed by a panel discussion.
Webinar: Best Practices: Using Research to Assess Market Perceptions and Company Positioning Wednesday, April 5, 2017 11:30 AM – 12:00 PM
Join Market Connections’ President and CEO, Lisa Dezzutti, as she shares the importance of taking a baseline of how your company/organization is perceived and tracking changes in awareness, consideration and preferences to gain an edge over your competitors and build stronger relationships with your customers.
Market Connections Launches New LinkedIn Group for Federal Marketers
Market Connections recently launched a new LinkedIn group focused on the federal market, FedPulse: Winning in the Federal Sector. Join this community of federal stakeholders and agency decision makers to exchange ideas and discuss emerging trends and developments in the federal sector. The goal is to provide market data, insights and share best practices that will help contractors and agencies achieve success.
Market Perception Matters When Launching New Services
Selling services starts with name recognition — your prospects need to know who you are and have a positive perception of your company. To earn their business, they must not only understand what you do, but that your company meets their needs well. Learn how one client used research to uncover perception issues in key market segments that allowed them to make the necessary corrections prior to launching new services.
Q&A with Market Connections CEO, Lisa Dezzutti on Importance of Market Perception
How does your company or brand stack against your competitors? How has your perception changed over time? Do your communications about products, services and company represent the perceptions you want your clients and prospects to have? Market Connections President and CEO, Lisa Dezzutti, shares some insight on important questions you should ask prior to introducing new solutions or compete on new (or even existing) contracts.