News & Insights

Upcoming Events

GAIN 2022

June 21, 2022

Supporting the Entire GovCon Ecosystem A two-part series in-person and virtual: June 8, 2022 October 18, 2022 Capital One Hall 7750 Capital One Tower Rd Tysons, VA 22102 Grow, Accelerate, Innovate and Network. GAIN 2022, is the premier conference focused on training, research insights, networking and member-only experiences that better enable you to reach your government audience. Government Marketing University’s annual conference will launch in a two-part format this year with training topics, featured industry and government thought leaders and a hybrid attendance capability that aligns with the needs of government marketing, communications, sales and business development professionals. GAIN is…

Read more

Press Releases

With Two-Thirds of Federal Employees Foreseeing Working Remotely in the Future, Marketers Should Consider Diversified Channels, According to Annual Market Connections Study

November 1, 2021

Market Connections, Inc. Releases 2021 Federal Media & Marketing Study Determining Best Practices in Media Purchasing and Marketing Practices for Reaching Federal Employees Fairfax, VA, October 21, 2021—Remote work for federal employees will not be going away any time soon, according to Market Connections’ 2021 Federal Media & Marketing Study. Subsequently, the media habits of these workers will continue to evolve. Two thirds (67 percent) of federal employees stated they will likely continue working remotely at least part-time in the future, with one-quarter (26 percent) saying they plan to work remotely full-time. The future will not necessarily be as it…

Read more

Blog

2022 National Defense Strategy: Implications for the Defense Industry

November 28, 2022

By David Hutchins, Industry Analyst On October 27, 2022, the Department of Defense (DoD) publicly released the latest National Defense Strategy (NDS). Released every four years, the NDS is subsequent to the President’s National Security Strategy and sets the DoD’s strategic direction and priorities for the next four years. The NDS serves as an important declaration of focus that both US allies and adversaries will closely examine. With an ongoing war in Ukraine, the threat of a new nuclear-armed adversary in the Middle East, and a rising adversary in the Indo-Pacific, Secretary of Defense Lloyd J. Austin III rightly refers…

Read more

Webinars

WEBINAR: Hiring & Retiring: Insights from the Federal Media & Marketing Study

January 5, 2022

Date: Thursday, January 20 Time: 2:00 PM (ET) Cost: Free Current events have changed the way the federal government works. Telework, among other factors, may be affecting how federal employees make employment decisions and how agencies plan to create or fill new jobs. Will new hires expect the same level of telework that is currently being offered? Were those who were considering retirement extend their tenure? Are employees more likely to be looking for opportunities inside or outside the government? What are they considering for next steps and how do agencies plan to fill and promote job vacancies left by…

Read more

Newsletters

2022 National Defense Strategy: Implications for the Defense Industry

November 28, 2022

By David Hutchins, Industry Analyst On October 27, 2022, the Department of Defense (DoD) publicly released the latest National Defense Strategy (NDS). Released every four years, the NDS is subsequent to the President’s National Security Strategy and sets the DoD’s strategic direction and priorities for the next four years. The NDS serves as an important declaration of focus that both US allies and adversaries will closely examine. With an ongoing war in Ukraine, the threat of a new nuclear-armed adversary in the Middle East, and a rising adversary in the Indo-Pacific, Secretary of Defense Lloyd J. Austin III rightly refers…

Read more